The number of tourist arrivals increased by 18% and tourism nights by 8.7% compared to January 2024.
Domestic tourism showed modest growth, with domestic guest arrivals rising by 7.2% and tourism nights increasing by 0.8%.
A total of 473,000 domestic tourists spent 995,000 nights at accommodation establishments. Hotels accounted for 83% of commercial accommodation stays, with nights spent in hotels up 2% year-on-year.
Growth was strongest in the Győr and Pannonhalma region, where domestic tourism nights increased by 22%, while the Greater Budapest area recorded an 11% decline. Lake Balaton saw a 10% increase in domestic arrivals and a 4.2% rise in tourism nights, while Budapest recorded a 14% rise in arrivals and a 1.3% increase in overnight stays.
International tourism outpaced domestic growth, with a 29% rise in international arrivals and a 16% increase in international tourism nights. A total of 541,000 foreign visitors spent nearly 1.3 million nights in Hungary.
Commercial accommodation establishments saw 870,000 tourism nights, with 86% of those spent in hotels, marking a 16% year-on-year increase. Private and other accommodation establishments recorded a 23% rise in nights spent by foreign tourists.
The Gyula region saw the largest surge in international arrivals (50%), while the Bük-Sárvár tourism area recorded the lowest growth (16%). The only region to experience a decline was Greater Budapest, where international tourism nights fell by 7.1%. Budapest saw a 31% increase in international arrivals and an 18% rise in tourism nights, while Lake Balaton recorded a 32% rise in arrivals and a 15% increase in overnight stays.
A total of 20,565 tourist accommodation establishments were in operation, including 2,088 commercial and 18,477 private or other accommodations. Among commercial establishments, 918 hotels and 892 boarding houses were open for at least part of the month.
The total gross revenue of tourist accommodation establishments reached HUF 61.5 billion, representing a 21% increase at current prices compared to the previous year.
However, spending via the Széchenyi Recreation Card declined slightly, with cardholders using HUF 2.2 billion, 2.6% less than in January 2024.